Old songs, new ads

I like the following two ads so much mostly because of the songs that make the background music. These two songs from Hindi cinema’s different era’s stand as examples for the quality of music made those days.

First one is a very hilarious ad. No need to explain the concept. So funny and creative. The originally-made-as-a-romantic old song seem to be complementing the situation portrayed with utmost compliance. Also not to ignore the fact that the song is remixed.

The song used in the ad is ‘Jawan hai mohabbat’. This song from the 1946 movie Anmol Ghadi was sung by the legendary Noor-E-Jehan and also features her. Easily becomes one of the gems of Hindi cinema’s black and white era. Now enjoy the song…

What makes me wonder is that how such a romantic and happy song helps this ad to be as funny as it is meant to be.

The next one is the Nestea ad featuring animated kangaroos. Surely a hit among kids, this ad is also an example for India’s very own sentimental marketing. Original song is used in the first half of the ad and then its remixed version. Both rock.

This song comes from the 1969 Hindi movie Aradhana featuring Sharmila Tagore and sung by another legend of Hindi cinema, Lata Mangeshkar. Till date no other song of this kind is made which qualifies to be compared with this one.

Unfortunately very few songs these days are worth a listen. I bet that is the reason ad film makers use old Hindi tracks for their ads.