The Close-up effect

I am crazy about the nice jingle that plays in the Close-up ad.It goes on like “Nerungi varuvai,Nerungi varuvai,Nerungi varuvaiye..ooooo”.Thats all,barely a line,it ends there.I first saw the ad in national television,obviously in Hindi.It was “Pass aao..”in hindi.Both meant the same,’come closer’.It is very romantic to hear.

“Pass aao” sounded too good to me.I instantly became a fan of ‘pass aao’.The ad was also shot very nicely,set in a busy narrow market place in some sleepy little Thai(i guess) town.The busy street is crowded with people and looks very lively.Chinese lanterns are seen hung all through the narrow line on both the sides.The lanterns are looking very clear and are the highlights of the ad.

But the story of the ad is quite laughable. The camera zooms into the town,first showing the town on a river,then a lady entering the market,then the girl,and she looks somewhere,there we see the guy.The girl blows a soap bubble through the pipe and that bubble goes floating through the crowd,all the way to the guy.On the way an old man,a backpack guy,a lady behind the window,a monkey on the roof all see the big bubble.Only the monkey tries to catch it,but remains unsuccessful(so that the guy the could get it).And it goes on and splashes on the guy’s face.Ah,he is just mesmerised,bound by the smell’s spell(i guess this too),walks on the direction it is coming from.And there is our pretty lass playing with the soap bubbles.He comes close to her.Both play for a second blowing the bubble through the pipe in her hands.Finally she blows the bubble and it splashes on his face,once again.

Keep the story aside.The music played in the background,that is ‘pass aao’ or ‘nerungi varuvaai’ is the highlight of the ad.Its not at all boring,even if heard a thousand times.You know how many times these ads are shown on tv.Its just 45 seconds long and still remains firm on the mind.I often hum the song.And it is my ringtone now.I like the tamil one than the hindi one,but got the hindi version only.I dont know who did the music for this ad.Thanks for close-up to give such a nice romantic song to hum for.

Not only me,everyone is humming ‘nerungi varuvai’.My nephew,who is only 5 years old often hums the song as he is playing.Its very nice to hear from him,with his sweet voice.And the way he says ‘oooooo….’ is just adorable.Not only him,i heard my cousin who always likes peppy numbers hum ‘nerungi varuvai’.Everyone likes ‘nerungi varuvai’.

And not to forget the girl and guy.The girl is absolutely gorgeous and guy too looks cute.They share a nice chemistry,both with each other and with the bubble.That’s what makes the ad very romantic along with the song.

Get the ‘Pass Aao’ ringtone :here